Ad design Banner ad design tips Banner advertising is one of the most popular forms of advertising on the web. Here are a few tips to help you design banners. A big banner will catch the eye of the audience better than a smaller banner. New banners get clicked on more than old ones. Use a call to action in the text of the banner. Try to create urgency in the banner. Animated banners have higher click-through rates than static banners. Use color combinations that appeal to the human eye. When displaying a banner on someone's web site have it link to the specific page the offer on the banner was about.   Source: Uneven Internet 1999-2001, Kyle Burkholder