Logo usage guidelines
Affiliate member logo
The affiliate member logo may only be used by affiliate members of the association. The logo may only be used as an identifier, not as a design element. Affiliate members are authorized to use the affiliate member logo on business cards, stationery, advertisements and promotional materials.
General rules
The primary function of the official Affiliate Member logo is to recognize affiliate members of the association at a glance.
- Official logo unit. The official GCSAA Affiliate Member logo unit is composed of the words “Affiliate Member” below a horizontal line that is below the GCSAA lettering followed by the flag symbol. The word “Affiliate” is bolded.
- Color specs. The logo is designed in two colors. When reproducing the Affiliate Member logo in color, it can be rendered in either process or spot colors, but must appear in the official colors:
4-color process: Green: c100 m0 y71 k43 Burgundy: c30 m100 y50 k40
Spot colors: Green: PMS 342 Burgundy: PMS 209
The lighter green “hole” at the bottom of the flag symbol is a 50% screen. When reproducing the logo in one-color, it may be reversed out in white or rendered in a single spot color.
- Modifications. No component of the logo, such as the letter spacing or the thickness or size of the typefaces, should be modified in any way. The official Affiliate Member logo may only be used as a design element by GCSAA.
How may the official Affiliate Member logo be used?
- The Affiliate Member logo may only be used by affiliate members of the association following the general rules outlined above.
- The Affiliate Member logo may be used on web sites, business cards, stationery, advertisements and promotional pieces. (The standard GCSAA logo should not be used in these types of pieces.)
- No commercial use of the Affiliate Member logo will be permitted. No one shall use the GCSAA Affiliate Member logo to promote the sale of commercial items
- The Affiliate Member logo should not be displayed in any form not authorized by GCSAA or in any manner that is disparaging to the association.
Questions about use of the logo or requests for additional file formats should be directed to GCSAA’s Brand Marketing team at (800) 472-7878.
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