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Speciality advertising rates

Inserts

Price for inserts are determined by weight, contact your GCSAA account manager

Consult your GCSAA account manager for size requirements, printing, paper stock specifications, quantity needed and shipping instructions.

Inserts may be bound or tipped into GCM. The sizes for each are different based on the bindery and trimming process.

Bound-in inserts

Bound-in inserts are placed in the magazine prior to it being trimmed. Furnished inserts should be sized 8 1/2 inches by 11 1/8 inches and should include a 1/8-inch head, foot, grind and face trim. GCM jogs to the foot.

Bound-in inserts smaller than 8 1/4 inches by 10 7/8 inches can be accommodated -- however, they will be ground off 1/8-inch in the spine and at the foot, but not at the top or side.

Tipped-in inserts

Tipped-in inserts are affixed with adhesive glue and placed in the magazine before it is trimmed out. Furnished inserts should be sized no larger than 7 5/8 inches by 10 3/8 inches.

Other specifications

Paper stock: The minimum paper stock for inserts is 50# text. The maximum paper stock for inserts is 80# cover.

Quantity: For full-run inserts, the quantity needed is 35,000. Contact your account manager for the quantity needed for regional inserts.

Shipping instructions: Inserts can be shipped directly to our printer as follows:

RR Donnelley
Attn: Stephanie Barklage
3401 Heartland Dr.
Liberty, MO 64068-0298
Phone (816) 415-6628

A mock-up of your insert is requested so that it can be reviewed prior to production.


Special positions

Guaranteed special positions are available on a per insertion and contractual basis for full-page, four-color ads only. A limited number of far-forward fractional advertising positions are available for half-page horizontal ads in the monthly GCM toolbox section beginning on Page 38 (including the Tech Talk, Equipment Basics, Fore Questions and Career Track features). Special position charge is an additional 10% of earned black-and- white rate per insertion (commissionable). Contact your account manager for more information about available special positions.


Polybag advertising

Advertising is available on the back of the magazine polybag mailer. Polybag ads may be one or two colors and cannot exceed 7 inches x 10 inches in size. Frequency discounts are not available, however, polybag ads do count toward earned frequency discounts.


Regional advertising

Please contact your GCSAA account manager for more information. Regional advertising is available for one- and two-page advertisements, as well as inserts.