Workshops
Communications Hot Topics
At the Media Center, booth 2005, on the trade show floor.
All of the following sessions are included in the price of your full-conference registration package.
Wednesday, Feb. 10, and Thursday, Feb. 11
Writing 101: The Basics of Communications
9:30 am
Whether for a newsletter, Web site, or magazine article, the written word is an important form of communication for the golf course superintendent. You can promote your facility, your profession and the game with clear communications. Learn how you can deliver information in an appropriate and effective manner to a variety of constituents, such as fellow employees, facility patrons, chapter members or the public. Plus learn how GCSAA can help you improve your writing skills.
Presenter: GCSAA Strategic Communications staff
The 6 O’Clock News Just Called: How to Succeed in an Interview with the Media
10 am
Can I quote you on that? Whether it is the daily newspaper reporter or a national news station, a media interview can be an intimidating situation. But it doesn’t have to be. This session offers tips in interacting with the media. Learn how you can communicate the message you want the public to receive. Plus learn how GCSAA can help you when faced with a media interview.
Presenter: GCSAA Strategic Communications staff
Mother Nature’s Message: Communicating Your Sustainability Efforts
1 pm
Sharing your environmental stewardship efforts can be a great public relations tool for any facility. Learn how to craft a proper sustainability message and how you can leverage that information with your local media. Plus learn how you can use GCSAA resources to enhance your environmental message.
Presenter: GCSAA Strategic Communications staff
The Social Scene: Facebook, Twitter, Blogs and Other Social Media
1:30 pm
Social media sites can offer great opportunities for keeping your customers up to date with the latest information. You can use sites such as Twitter, Facebook or your own blog to share your message with younger, tech savvy customers. Plus learn how GCSAA is using social media to connect with members and the industry.
Presenter: GCSAA Strategic Communications and IT staff