20 media tips
The following is a list of
activities that you can undertake in working with the media to gain coverage.
These can be applied on an individual basis, but also may be applicable to
- Create local and regional (chapter) media lists (addresses and
telephone/fax numbers) and update regularly. These can be acquired from state
golf associations, local media groups, public relations firms, etc.
- Write/telephone media (include business card)
expressing yourself as a willing and able source of information on
environmental and golf course management issues. Provide work, home and pager
telephone numbers. Include a GCSAA Media Kit to provide background information
about your profession -- available at no charge through the GCSAA Service
- Create and distribute chapter membership
directories and facility/chapter newsletters to the media.
- Invite the media to play golf or go to lunch with
- Host a facility media golf outing for your local
media and a chapter media golf outing for your chapter annually.
- Promote participation in various activities (ie:
tournament preparation, speaking engagements, Audubon Cooperative Sanctuary
Program for Golf Courses and/or Schools, etc.) to the media.
- Observe local/chapter media coverage and
communicate with those media outlets as appropriate. Share copies of news clips
with the GCSAA communications department -- Fax: 785-832-3665.
- Develop a plan for your staff and facility to
communicate with the media.
- Practice responses to the media either in private,
with a peer or a member of the media.
- Consider hiring a chapter media/public relations
- Inform media of facility/chapter activities and
encourage them to participate.
- Invite media to chapter meetings as your guest or
even as a guest speaker.
- Photos tell the story. Be cognizant of good
photography opportunities that will help explain your activities. Take photos
of your course to document your work and conditions.
- Offer your services to the local/chapter media to
serve as a columnist, radio guest, etc.
- Return all media calls as soon as possible. Inform
your staff that media inquiries must be forwarded to you immediately.
- When faxing or mailing information to the media,
be sure to follow-up with a telephone call to make sure it was received.
- Create rolodex cards for individual media. Secure
home, work, fax and e-mail information. Also keep track of additional pertinent
information (children, golfing interest, work schedule, etc.) to create a
- Seek “free” assistance from golf patrons who may
already represent or know the media.
- Never ask the media to “proofread” stories.
However, you can ask to retape video interviews or have newspaper reporters
recite your comments back to you.
- Call GCSAA for assistance: (800) 472-7878, ext.