20 public relations tips
The following is a list of activities that you can undertake at your
facility to enhance your image and inform golf clientele, golf course management and the general
public. These can be applied on an individual basis, but also may be
applicable to chapter activities.
- Play golf with your clientele regularly, including green chair
and committee, general manager, golf professional, patrons, etc.
- Have lunch at your facility with your clientele regularly,
including green chair and committee, general manager, golf
professional, patrons, etc.
- Host an open house annually for your clientele including green
chair and committee, general manager, golf professional, patrons, etc.
Be creative and hold special sessions for specific groups such as
juniors, seniors, men and women.
- Hold meetings with your green committee and management staff at your maintenance facility on a regular basis.
- Publicize your maintenance activities in your facility
newsletters and postings on signs/bulletin boards throughout the
course. Make a special effort to publicize activities well in advance
to inform patrons and communicate in an educational manner to provide
- Share GCSAA publications with members of your management.
- Participate in junior golf clinics.
- Participate in local and regional golf shows, both turf and consumer.
- Host scholarship and research fundraiser events.
- Consider participation in the Audubon Cooperative Sanctuary
Program for Golf Courses and/or Schools. Contact Joellen Zeh at
Audubon International, 518/767-9051, ext. 14.
- Participate in continuing education and career development activities.
- Provide lawn care and related home maintenance activities in facility newsletters.
- Print your name, title and include GCSAA logo on scorecard and signage on the course.
- Host an information table/tent at golf events that attract public attendance.
- Seek “free” advice from your golf patrons who may specialize in public speaking, public relations, communications, etc.
- Start each year by writing down 10 items about you, your staff or
facility that may be interesting. Share these in newsletters or
through postings on the bulletin boards (i.e. maintenance staff
employee of the month).
- Start the year by writing down 10 items about the activities
undertaken by your staff that will serve to make a better golfing
experience for patrons.
- Keep track of patron questions, ideas and comments by carrying a notepad with you at all times.
- Promote all aspects of your facility and the value you add in appropriate settings.
- Call GCSAA for assistance: 800/472-7878, ext. 4430.