Digital media

Golf Course Management magazine, the GCSAA Membership Directory and the registration brochure for the GCSAA Education Conference and the Golf Industry Show will all be presented in a digital format for 2010. This allows for speedier delivery, greater portability with access from the Web and mobile devices, and enhanced opportunities for pass-along readership. Our digital publications offer a sophisticated range of advertising options, including audio and video content, which can be used to create greater
impact. As both GCM and the conference and show brochure are digital replicas of the print versions, your print ad will be included automatically in the digital editions. Now you have the opportunity to explore a wider range of advertising options with rich media.

Options

Navigation bar logo
Offers premium space unavailable in printed products. The hyperlinked logo appears on every page. Limit one advertiser per issue. (See top image at right.)

Opposite cover 1
Utilize the left-hand space opposite the front cover for your advertisement. This space is taller than the page, so your logo and tagline appear as the backdrop of all page content, giving readers a constant reminder of your company.

Function sponsorship
When readers utilize the search, print or any of the tools on the navigation bar, a box pops up asking for or relaying information. You can deliver your brand with a hyperlinked logo and brief message in this space. (See middle image at right.)

Animation
Entertain readers in a new way. Animation catches the reader's eye and demands attention. For a nominal fee, GCSAA can add animation to your print ad for the digital format. The possibilities are endless.

Skyscraper
The skyscraper banner remains up throughout navigation. Depending on the publication, your ad may be in a rotation or exclusive.

Video
In addition to bringing your ad to life with animation, you can also speak directly to the customer by embedding video within the page.

Audio
No video? No problem. With embedded audio, your message will play each time the page is opened.

Lead generation
With this option, you can prompt readers to send you their names, e-mail addresses and requests for more information. Think of it as the bingo card for the digital age. (See bottom image above.)

Hyperlinks
Stop telling people to go to your Web site – take them there. All ads that feature a Web site will automatically be hyperlinked in the digital versions.

Specialty print-advertising options such bellybands, gatefold covers, inserts and blow-ins can now be created electronically for the digital media. You can reproduce your piece from the print publication or choose to go digital only.

Both pricing and specifications differ for the three publications. For details particular to a title,contact your account manager.

The Golf Course Superintendents Association of America is dedicated to serving its members, advancing their profession, and enhancing the enjoyment, growth and vitality of the game of golf. © 1996 - 2009 GCSAA - Golf Course Superintendents Association of America 1421 Research Park Drive, Lawrence, KS 66049-3859 Tel. 800-472-7878 or 785-841-2240