GCSAA TV

GCSAA TV is an easily accessible, user-friendly Web site that offers professionally produced video news stories covering industry issues, behind-the-scenes action at major golf tournaments, the latest university research, tips from the industry’s environmental leaders and association news and programs. In addition, sponsor-supported stories cover educational and PR-related topics such as customer case studies, special events and new technology. Golf course superintendents throughout the world visit the site every week to see new footage and recurring segments, as well as to be entertained by fun and popular short features like “What’s in Your Cart?” and “Tee It Up.”

An international phenomenon

With GCSAA TV, you can tap into this unique and explosive new media to broaden your message and appeal to the industry. The site has quickly become not only a U.S. sensation, but a global one with thousands of views from 75 countries around the world. Send your message to a global audience with GCSAA TV.

GCSAA TV is aggressively promoted

GCSAA constantly drives traffic to GCSAA TV through a wide variety of print and electronic communications, calling superintendents’ attention to fresh new content as it becomes live.

• Full-page ads in Golf Course Management magazine promoting GCSAA TV and featuring industry partners' logos – every month!
• Feature editorials in GCM invite viewers to view the unique content in the related video story on GCSAA TV – every month!
• Link on GCSAA's home page inviting all visitors – every day!
• Live links and promotion in GCSAA This Week member newsletter – every week!
• Press releases announce new partner stories in GCM as they come on board!
• Daily e-mails to 48,000 during the Golf Industry Show promoting same day show coverage!

Create your own custom videos for multiple uses

GCSAA TV offers a wide variety of sponsorship and advertising opportunities. You can post five-minute feature stories, 15- or 30-second ad spots, banner ads, corporate overviews and more. In all categories, professional video production services are FREE. Once your video stories and spots are created, they’re yours to keep, adapt and use as you please – giving you more bang for your buck!

• Post on your Web site
• Play on a loop at your trade show booth
• Download to iPods and laptops, and include in sales presentations
• Build a library of footage of your products, case studies, testimonials and research – they’re yours to use whenever you choose!

Advertising opportunities

Five-minute feature stories — $5,000

Case studies, research, events coverage, new technology, how-to stories and testimonials provide valuable information to educate your target audience. No existing video? We will shoot and edit custom video just for you, at no additional charge.* See your video on the GCSAA TV home page with “mouse-over” descriptors. Keywords are pre-entered into the site’s search engine, making it easy to find your message any time.
*Travel expense may apply, shared with others whenever possible.

:15 or :30 ad spots — $3,000

TV commercials can be produced from existing video footage, photos, graphics and logos. You supply the source materials, and we’ll work with you to develop scripts and to edit the spots with professional voiceover, music and graphics. Your spots will rotate as attachments to stories and will be accessible through links.

Trade show booth coverage — $2,000

During the Golf Industry Show and other trade shows, a professional camera crew can visit your booth to interview a company representative(s) who can explain what your company is featuring (including product close-ups), creating a “virtual tour” of your booth that will live online long after the show is over.

Post your existing video — $1,000

Partner-supplied videos can be posted with descriptors, then be linked from the partner tabs and channels and linked through keyword search.

Mechanics’ Bay — $5,000

This forum allows you to post your operator and technician training videos. A custom landing page can be designed and created for your company, with menus and links to your training videos.

Banner ads

• Top Banner – $1,000/month
• Skyscraper – $1,000/month
• Scorecard – $750/month

Partnership opportunities

If your annual investment with GCSAA TV meets or exceeds the levels listed in the chart below, you qualify for the indicated value adds to your Partnership Package. These options cannot be purchased separately and are available only to our partners. Additional opportunities include:

The Golf Course Superintendents Association of America is dedicated to serving its members, advancing their profession, and enhancing the enjoyment, growth and vitality of the game of golf. © 1996 - 2009 GCSAA - Golf Course Superintendents Association of America 1421 Research Park Drive, Lawrence, KS 66049-3859 Tel. 800-472-7878 or 785-841-2240