GCSAA News


Yamaha Golf-Car Company attains GCSAA Silver Partner status

Manufacturer of golf cars, utility vehicles joins GCSAA Partner Recognition Program

YamahaLawrence, Kan. (Oct. 31, 2017)
Yamaha Golf-Car Company (Yamaha) has pledged its support of the Golf Course Superintendents Association of America (GCSAA) and its members through participation in the association's Partner Recognition Program. Yamaha will invest resources at the program's Silver Partner level.

"GCSAA is delighted with Yamaha’s partnership and continued support of the golf industry," said GCSAA CEO Rhett Evans. "Without the support of partners like Yamaha, critical education and other programs to help golf course superintendents succeed in their roles would not be possible.”

As part of their investment, Yamaha will be sponsoring the GCSAA Education Conference seminar lunches during the Golf Industry Show in San Antonio in February. Yamaha has also been a donor to GCSAA’s philanthropic organization, the Environmental Institute for Golf. They are recognized in the EIFG’s cumulative giving program at the Statesman’s Club level for organizations who have given between $10,000 and $24,999 since 1987.

“We are proud to strengthen our support as a Silver Partner,” said Tom McDonald, president of Yamaha Golf-Car Company. “We have always offered high quality vehicles to the industry, and we are excited to be a part of offering high quality professional development opportunities for golf industry professionals through GCSAA.”

GCSAA’s Partner Recognition Program provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose among Platinum, Gold or Silver levels as a means to achieve marketing objectives. Each level provides partners unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the Golf Industry Show, GCSAA Education Conference, Golf Course Management magazine, media communications, social media and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.

The program offers industry partners strategic, diverse and ongoing communication with members. The association’s primary communications vehicles are the most read in the industry and are considered the cornerstone of marketing activities by the industry. Additional program features desired by companies in their marketing mix are maximizing year-round visibility, securing proprietary options and engaging in philanthropy in a strategic manner by supporting The Environmental Institute for Golf.

About GCSAA and the EIFG
The Golf Course Superintendents Association of America (GCSAA) is a leading golf organization in the United States. Its focus is on golf course management, and since 1926 GCSAA has been the top professional association for the men and women who manage golf courses in the U.S. and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to nearly 18,000 members in more than 78 countries. The association’s mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. Visit GCSAA at www.gcsaa.org or find us on Facebook or Twitter. Visit our industry-leading magazine at GCMonline.com.

The Environmental Institute for Golf is the philanthropic organization of the GCSAA. Its mission is to foster sustainability through research, awareness, education, programs and scholarships for the benefit of golf course management professionals, golf facilities and the game. Visit EIFG at www.eifg.org. or find us on Facebook or Twitter.

About Yamaha Golf-Car Company
The Yamaha Golf-Car Company manufactures the most highly engineered, highest quality golf cars, utility, and specialty vehicles in the industry in Newnan, Ga., since 1988. The company was the first to develop Electronic Fuel Injection technology in a golf car, producing the best gas mileage and smallest carbon footprint, the first golf car with fully independent four-wheel suspension producing the smoothest ride in the game, as well as the first gas-powered car that is almost as quiet as an electric. Yamaha Golf-Car Company’s sales and marketing headquarters are located in Kennesaw, Ga. For more information, visit www.yamahagolfcar.com