Leading supplier of crop protection products increases support in GCSAA Partner Recognition Program
Lawrence, Kan. (Dec. 5, 2017) – Nufarm Americas has increased its support of the Golf Course Superintendents Association of America (GCSAA) and its members through participation in the association's Partner Recognition Program. Nufarm will invest resources at the program's Gold Partner level after previously investing as a Silver Partner.
"GCSAA thanks Nufarm for its investment in our members and continued support of the golf industry," said GCSAA CEO Rhett Evans. “This partnership has already created an innovative program for assistant superintendents, and we’re looking forward to seeing what we can do together in the future.”
As part of their investment, Nufarm is partnering with GCSAA to offer the EXCEL Leadership Program for assistant golf course superintendents, which launched in October. EXCEL offers leadership training for personal, career and community/industry stewardship and is administered through GCSAA’s philanthropic organization, the Environmental Institute for Golf. Nufarm is a member of the EIFG's Platinum Tee Club and is recognized at the Presidential Club level for donors.
“Nufarm has always been dedicated to meeting the needs of superintendents with our portfolio of products and customer service,” said Nufarm North America President and General Manager Brendan Deck. “And as a Gold Partner, we are helping to meet the professional development needs of GCSAA members, in particular the assistant superintendents who will hone their leadership skills through the EXCEL program.”
GCSAA’s Partner Recognition Program provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose among Platinum, Gold or Silver levels as a means to achieve marketing objectives. Each level provides partners unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the Golf Industry Show, GCSAA Education Conference, Golf Course Management magazine, media communications, social media and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.
The program offers industry partners strategic, diverse and ongoing communication with members. The association’s primary communications vehicles are the most read in the industry and are considered the cornerstone of marketing activities by the industry. Additional program features desired by companies in their marketing mix are maximizing year-round visibility, securing proprietary options and engaging in philanthropy in a strategic manner by supporting The Environmental Institute for Golf.