Delphine Tseng is the Founder and President of Landseer Communications & Consulting. Landseer is a company comprised of passionate writers, artists, engineers, and innovators who strive to tell the stories and connect the dots, to break the myth and encourage the next generation of independent thinkers, all within the context of golf. In a nutshell, their design team makes creative storybooks for golf courses.

At this year’s National Golf Day, Delphine met Craig Kirby, Founder of Golf. My Future. My Game., an organization that helps raise awareness of the values, camaraderie, lessons and opportunities that golf offers, particularly within underrepresented communities of color. Together, the two of them recognized an opportunity for collaboration.

Now, several months later, they are pleased to share that Landseer’s work “Fauna, Flora, and Fun! A Nature’s Guide for Golfers” will be introduced to all D.C. public libraries coming August. This same publication was handed out to spectators at the recent Quicken Loans National at TPC Potomac. In fact, Delphine has interacted with more than 15,000 spectators over the last several years, over 2,000 just last week! As she travels to tournaments, she distributes coloring books that are custom-made for the hosting golf course and local wildlife. Delphine and I connected over the phone, and here is what I learned:

Delphine launched her golf career working at a local golf club, Edison Club in New York, and for Audubon International (AI). As her experience accumulated, she saw a need for helping superintendents tell their environmental stories. “Superintendents are humble and don’t have a lot of time to brag, so I wanted to brag for them,” Delphine says. Back in college when Delphine was studying to be a civil engineer but also loved playing golf, friends would call her a hypocrite because she was an environmentalist and golfer. But, over time, she realized these two attributes were not mutually exclusive.

Over her years in the industry, anytime she has gone to a golf course, superintendents have been willing to share test results and data illustrating the course’s clean water or wildlife inventory, but she wondered how she could communicate these things to the public in a more digestible context. So, she started to develop storybooks. While AI was great work, she knew she needed to move on to start Landseer and take her passion to the next level. The relationships she cultivated through AI have still proven beneficial, and the industry has been extremely receptive to her vision and goals with Landseer as her company continues to grow.

When Delphine met Craig Kirby, he instantly loved Landseer’s books and thought he could leverage his relationships to get the book in to D.C. libraries. Fast forward to present day, and this aspiration has become a reality. Delphine would also like to find a way to give attendees of First Green field trips a take-home storybook to help spread golf’s message and give kids something to remember the day by. 

Delphine is quick to credit her husband, Andrew Wilson, Director of Agronomy at Bethpage State Park, as a great resource and supportive partner through this whimsical journey in the middle of which she finds herself. In fact, she just finished up a piece for Golf Channel International, an experience that she doesn’t take for granted. She also credits Kevin Doyle, GCSAA Field Staff in the Northeast for his collaboration as Landseer has grown.

If you are interested in creating a storybook for your golf course, take a look at her existing book (http://bit.ly/2KPK5DL), check out her website (landseercc.com), find her on Twitter (@VoixdeDelphine & @LandseerCC), or via email (delphinetseng@landseercc.com). The process for developing a storybook is smooth, and only requires some conversation and sharing of golf course photographs.