Ambassador Academy returns to the GCSAA Conference and Trade Show in 2024, and we are excited to announce we are bringing back Geoff Vetter, senior vice president, and Anthony LaFauce, managing director, from The Clyde Group, to lead the training in 2024. With clients including CropLife America, Tiger Woods Foundation, Hewlett-Packard, and the American Diabetes Association, The Clyde Group has quickly earned numerous awards since entering the advocacy space in 2017, including Best New Agency of the Year, PR Week’s Champions of PR and Washington Business Journal’s 40 under 40.

As in previous years, Ambassador Academy will take place over the course of two separate sessions. Whether you're an experienced advocate or just a beginner, both sessions will be relevant and informative and are sure to help your communication skills on the golf course and in the public sphere.

As one ambassador said of the 2023 Academy, “This is the most valuable education I’ve received in years. The information presented helps us as superintendents not only advocate, but it also helps us better understand how to talk to your boss, your members and your co-workers.”

Regarding training received by the Clyde Group, another ambassador remarked, “I started using the information they provided immediately. This is practical, real-world world stuff you can implement right away in your advocacy work.”

With experience in journalism, politics and consumer affairs, government relations, crisis communications, and more, Ambassadors will not want to miss what Geoff and Anthony have to offer. You must be currently serving as a Grassroots Ambassador to attend. If you are not currently serving in the Grassroots Ambassador program, you may sign up here.

If you have already registered for the show but did not register for either Academy session and would like to attend, please contact Michael Lee at mlee@gcsaa.org or 816-663-2154. We’ll take care of updating your registration, and there is no cost to attend.  

We look forward to seeing you in Phoenix!

Grassroots Ambassador Academy 1
Tuesday, January 30, 1 - 3PM
Phoenix Convention Center
Room: TBD

Grassroots Ambassador Academy 2
Wednesday, January 31, 1 - 3PM
Phoenix Convention Center
Room: TBD

Ambassador Academy is presented in partnership with