Communications and Career Hot Topics
Communications and Career Hot Topics sessions
Thurs., Jan. 31 & Fri., Feb. 1
These 30-minute sessions are held in the Career Action Center located on the trade show floor in The GCSAA Answer Zone.
Communications Hot Topics
Presenter: Max Utsler, Ph.D., Associate Professor, University of Kansas
The Basics of Newsletter/Article Writing
Thurs., Jan. 31
12:15 – 12:45 pm
Fri., Feb. 1
2:30 – 3 pm
The written word is a key form of communication for the golf course superintendent. One key aspect of that is communicating through newsletters and articles, be it to fellow employees, facility patrons, chapter members or to the media. Learn how you can deliver information in an appropriate and effective manner to a variety of constituents. Plus learn how GCSAA can help you improve your writing skills.
The Basics of Article Content
Thurs., Jan. 31
1 – 1:30 pm
Give readers what they want. Learn the building blocks of forming an article and putting all the pieces together to make a successful article. Use your course’s Web site to get your message across. Receive article ideas and tips for putting together content that will attract readers. Plus learn how GCSAA can help you develop article ideas.
The Basics of Developing Relationships with the Media
Thurs., Jan. 31
1:45 – 2:15 pm
You can be the face of your golf facility and your profession. Learn how to put your best foot forward and develop an understanding of your role to enhance your value in the eyes of others. Learn how to develop relationships with the media and how to develop key points when doing interviews and the mechanics of the media interview. This session will also provide insight for superintendents who host golf tournaments. Plus, learn how GCSAA can help you make media connections.
Ask a Communications Professional
Thurs., Jan. 31
2:30 – 3 pm
Stop by and ask Max everything you’ve always wanted to know about communicating but were afraid to ask. Whether you are looking for additional information on the Communications Hot Topics, or curious about a topic not covered, Max is a great resource. Angela Nitz, GCSAA’s manager, corporate communications, will also be on hand to answer any questions about how the association can assist you or your chapter’s communications efforts.
The Basics of Media Interviewing
Fri., Feb. 1
11:30 am – Noon
How do you perform in the media interview process? Whether it is the daily newspaper reporter or a national news station, it can be an intimidating situation. But it doesn’t have to be. This session offers tips in interacting with the media. Learn how you can communicate the message you want the public to receive. Plus, learn how GCSAA can help you when faced with a media interview.
The Basics of Public Speaking
Fri., Feb. 1
12:15 – 12:45 pm
Nervous when speaking in front of a group? You are not alone. But, for most golf course managers, speaking to groups is simply part of the job. Learn how to communicate effectively in a group setting. Improve how you relay information and influence people. Plus, learn how GCSAA can help improve your public speaking skills.
The Basics of Newsletter/Article Writing
Fri., Feb. 1
2:30 – 3 pm
The written word is a key form of communication for the golf course superintendent. One key aspect of that is communicating through newsletters and articles, be it to fellow employees, facility patrons, chapter members or to the media. Learn how you can deliver information in an appropriate and effective manner to a variety of constituents. Plus learn how GCSAA can help you improve your writing skills.
Introduction to New Media
Fri., Feb. 1
4:00 – 4:30 pm
IN THE MEDIA CENTER
Don't know the difference between a blog and a podcast? And just what is You Tube? Find out how the latest communication tools can help you promote your facility and your profession. Join University of Kansas Associate Professor Max Utlsler, Ph.D., to learn more about new media in this special Communications Hot Topics Session located in the Media Center on the trade show floor.
Career Hot Topics
How to Market Yourself and Your Golf Facility
Thurs., Jan. 31
11:30 a.m. – noon
Learn how to help sell your golf facility as being something special—because it is. Use your skills as part of the management team to make your golf facility look, feel and present well to golfers and the public.
Presenter: John R. Johnson, J2 Golf Marketing, award-winning golf photographer and golf marketer
More Than a Résumé
Thurs., Jan. 31
2:30 – 3 p.m.
Learn specific strategies to develop job search tools—stand out from the field to move toward your next career position.
Presenter: Carol Rau, Human Resources Consultant, Career Advantage
How to Hire and How to Fire
Thurs., Jan. 31
3:15 – 3:45 p.m.
Both human relations and legal issues are involved in these indispensable tasks for the golf course superintendent. Get tips and resources for approaching vital hiring/firing responsibilities.
Presenter: Scott Hudson, Esq., Hudson Law Firm
Immigrant Workers
Thurs., Jan. 31
4 – 4:30 p.m.
Unravel the mystery of I-9 documentation, understand what is required of employers and best practices to prevent losing workers mid-season.
Presenter: Scott Hudson, Esq., Hudson Law Firm
Managing a Spanish-speaking Crew
Thurs., Jan. 31
4:45 – 5:15 p.m.
If you have Hispanic employees, you’ll learn from these first-hand tips for better crew communication and management.
Presenter: Rafael Barajas, CGCS, Hacienda Golf Club
What about 50?
Thurs., Jan. 31
5:30 – 6 p.m.
Your place in the job market may change as you get older. Learn to develop your skills to keep up with the changing times.
Presenter: Sandy Clark, CGCS, Barona Creek Golf Club
Networking: Essential Tool For Career Success
Fri., Feb. 1
10 – 10:30 a.m.
Building on the old adage, “It’s not what you know, but who you know,” learn to develop contacts and resources that will serve you well throughout your career.
Presenter: Bruce Williams, CGCS, Los Angeles Country Club
You’re Going to be Fired: What to do next
Fri., Feb. 1
10:45 – 11:15 a.m.
Sometimes even the best conflict resolution skills can’t bridge the gap between an employee and an employer. Learn about the next steps to take if you suspect you may be fired.
Presenter: David Davies, CGCS, Stonebrae Country Club
How to Manage Gen. X and Y
Fri., Feb. 1
1 – 1:30 p.m.
Get to know the younger generation as workers—learn how to attract and motivate them to be a productive part of your golf management team.
Presenter: Mike Muetzel, author of They’re Not Aloof… Just Generation X
Mentor Your Assistant for (Golf Facility) Success
Fri., Feb. 1
1:45 – 2:15 p.m.
Presenting a top ten list of how-to (and why-to) tips for effectively training and mentoring your assistant superintendent. See the results: success for the superintendent, the assistant and the golf facility!
Presenter: Dan Schuknecht, Assistant Superintendent, Talons of Tuscany
Creative People Management
Fri., Feb. 1
3:15 – 3:45 p.m.
Solid examples on how to delegate, working with nontraditional workers, building teamwork, creative success and meeting outlandish goals.
Presenter: Anthony Williams, CGCS, Stone Mountain Golf Course
Things I Wish I’d Learned in Turf School
Fri., Feb. 1
3:15 – 3:45 p.m.
Whether you are new to the job or have been there awhile, learn about tools and steps to achieve your short and long-term career planning goals that go beyond the basics.
Presenter: Chris Carson, superintendent, Echo Lake Country Club
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