GCM – keeps your investment in check
Your marketing dollars are an investment, so it is important to utilize them where they’ll have the biggest
impact. Golf Course Management is the one publication that offers the unique combination of the broadest
reach, widest appeal and most influence. Nowhere else can you find a better return for your investment
than the highly regarded pages of the industry publication that is ranked #1 by any measure.
GCM’s staying power
Since our start in 1927 as The National Greenkeeper, the official publication of the GCSAA has
kept its readers on the forefront of the latest technical and trend information by industry
experts, researchers and golf course superintendents.
After 82 years, we continue to expand our reach and evolve with the marketplace. GCM now features daily blog posts, Twitter updates, and video features on GCSAA TV, along with a
strong presence on gcsaa.org.
Advertising that engages the players
Nearly the entire market reads and enjoys the features, research, articles and columns contained in each issue of GCM. Other publications
neglect as much as a third of your customers and prospects. That’s why an advertisement in GCM is the sound investment; we deliver readers
that others don’t. The following data shows that GCM is your best bet.
Source: 2007 GCM Reader Survey, Sector Intelligence
Source: 2007 GCM Reader Survey, Sector Intelligence
GCM is #1 in the game
There’s a reason superintendents prefer GCM 2-to-1 over every other industry publication combined. It’s because they rate us #1 in the
categories that entice them to read a magazine in the first place.
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Importance
Scale 1-5 |
Rank |
| Scientific Research |
4.26 |
1st |
| Product News |
4.23 |
1st |
| Industry News |
4.19 |
1st |
| How-To Articles |
4.19 |
1st |
| Career/Employment News |
3.59 |
1st |
Source: 2007 GCM Reader Survey, Sector Intelligence
That credibility translates over to the ads placed in GCM’s pages. So much so that 70% of readers trust more in an ad’s messaging, simply because
it comes from the pages within the industry’s most respected publication.
Source: 2007 GCM Reader Survey, Sector Intelligence
The Golf Course Superintendents Association of America is dedicated to serving its members,
advancing their profession, and enhancing the enjoyment, growth and vitality of the game of golf.
© 1996 - 2009 GCSAA -
Golf Course Superintendents Association of America
1421 Research Park Drive,
Lawrence, KS 66049-3859
Tel. 800-472-7878 or 785-841-2240
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