Great Lakes

Shane Conroy Head Shot

Shane Conroy

Great Lakes regional representative

A former assistant golf course superintendent, Shane joined the GCSAA staff in 2015. He resides in Chicago, Ill.
Tel: 800.472.7878, ext. 3635


Field staff report

THE POWER OF MARKETING

by Shane Conroy | Jul 20, 2020


What’s in your wallet? 
Melts in your mouth, not in your hand. 
I’m lovin’ it.

The three aforementioned taglines do not mention a single product, but I bet most of you reading this know the three companies and the products they offer. Successful companies and individuals know marketing can be an effective tool. Whether it’s to boost sales, launch a product or create general awareness, proper marketing can be the difference between success and failure.

The golf course management industry is no different, nor are superintendents or GCSAA members. GCSAA has launched several successful marketing campaigns, including Thank a Golf Course Superintendent and Rounds 4 Research.

Superintendents also have the unique ability to market themselves through their own campaign. This can be done several ways, one of which is simply through your GCSAA membership. GCSAA has made it easy to promote your career, involvement in the industry and GCSAA membership, utilizing valuable tools such as:

Furthermore, GCSAA Class A members can utilize the Class A toolkit which provides additional resources for promoting your commitment to obtain Class A status. The Class A toolkit includes:

  • Letter to your employer

    GCSAA will send congratulatory letters to up to three employers announcing your Class A status. The personalized announcement will be mailed to the contacts and addresses provided and copies of each correspondence will be sent to you via mail.

  • Class A Member certificate

    Display your achievement with a Class A member certificate. Complete this request form to receive your certificate in the mail, and please provide your name as you would like it to appear on the certificate.

  • Class A member logo

    Use the GCSAA Class A member logo on business cards, stationery, websites or other items.

  • News release

    Create a personalized press release to share your Class A member status. To develop a press release, complete the news release form, either for new Class A members or renewed Class A members. The information provided will automatically pre-populate into a personalized press release that you can distribute to various media outlets.

  • Newsletter article
    Highlight your achievement in your facility’s newsletter. Two versions of the special Class A newsletter article are available for use, either as a PDF or Word version.

GCSAA Certified Golf Course Superintendents (CGCS) have reached the highest designation available in the industry. After achieving this prestigious designation, there are several ways to promote your new accomplishment, including utilizing the CGCS logo, media recognition and a customized letter that you can send to employers, owners and board members to promote your newly certified or recertified status. GCSAA membership should be promoted on the scorecards and websites at your course of employment as well.

Regardless of where you are in your career, GCSAA membership is a useful tool to help you advance both personally and professionally. Utilizing GCSAA marketing tools can help promote your career accomplishments and pave the way for your future achievements.


Transitions

Illinois

  • Bradley J Bednarski, Class EM, Lake Forest
  • Zeke Bochenek, Class AF, Chicago
  • Gerardo Contreras, Class EM, Winnetka
  • Kai E Jacobs, Class C, Jacksonville
  • Brandon Kohley, Class SW, Homer Glen
  • Brian D Kolar, Class EM, Romeoville
  • John C Nugent, Class B, Channahon

Indiana

  • Matthew Hession, Class C, Indianapolis
  • William R Hoke, Class EM, Indianapolis
  • Matthew A McIntyre, Class C, Bristol
  • Brock Neff, Class SW, W Lafayette
  • Chad W Smith, Class C, Fishers

Michigan

  • Tyler Goss, Class SW, East Lansing
  • Aaron M Herman, Class SW, East Lansing
  • Andrew A Hovsepian, Class SW, East Lansing
  • Ryan Maxwell, Class B, Livonia
  • Matthew Simonson, Class SW, Howell

Ohio

  • Mitchell L Cofer, Class SW, Dublin
  • Tyler M Payne, Class C, Dayton
  • John C Prusa, Class AF, Stow
  • Arthur E Rhoades, Class EM, Sylvania
  • Dan G Stauffer, Class C, Canton
  • Tyler S Topp, Class SW, Kettering
  • Christopher White, Class C, New Albany

Wisconsin

  • Jake R Ertel, Class C, Thiensville
  • Dominic A Frese, Class B, Racine
  • Joey T Peterson, Class SW, Menomonie
  • Michael A Stachowicz, Class EM, Green Bay
  • Matthew T Statz, Class C, Middleton

Illinois

  • Charles W Anfield CGCS, formerly (A) at Heritage Bluffs Public Golf Club, is now (A) at Prestwick Country Club in Frankfort

Indiana

  • Robert J Kowatch, formerly (A) at The Bridgewater Club, is now (A) at Meshingomesia Golf & Social Club in Marion

Kentucky

  • Michael B Sanders Jr, formerly (SW) at Louisville Country Club, is now (SW) at Louisville Country Club in Louisville

Ohio

  • Thomas Collins, formerly (A) at World of Golf, is now (A) at The Camargo Club in Cincinnati
  • Ryan Fleming, formerly (B) at Hamilton Elks Golf Club, is now (B) at Miami View Golf Course in Cleves
  • Jack C Hutchison, formerly (B) at Trumbull Country Club, is now (AS) at Trumbull Country Club in Warren
  • James R Lynn, formerly (C) at Crooked Stick Golf Club, is now (B) at Columbus Country Club in Columbus

Wisconsin

  • Jeremy D Dahl, formerly (C) at The Club at Strawberry Creek, is now (B) at Johnson Park Golf Course in Racine
  • Brett Morris, formerly (C) at Hawk's View Golf Club, is now (B) at Browns Lake Golf Course in Burlington
  • Matt R Smith, formerly (C) at Sentryworld Golf Course, is now (B) at Sentryworld Golf Course in Stevens Point
  • Adam C Wepfer, formerly (C) at Bishops Bay Country Club, is now (B) at Bishops Bay Country Club in Waunakee

Upcoming events

Upcoming events in the region. This is not necessarily a comprehensive list. If you have an addition to make, please reach out.

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