Lawrence, Kan. (Feb. 17, 2026) – The Aquatrols Company, a global leader in innovative soil surfactants and other water management technologies, solidifies its support of the Golf Course Superintendents Association of America (GCSAA) and its members through the association’s Partner Recognition Program by investing at the Silver level.

“Thank you to the Aquatrols Company for making a commitment to our members by engaging in our Partner Recognition Program,” said GCSAA CEO Rhett Evans.  “They have a true understanding of how superintendents keep the game on course.”

The Aquatrols Company has been an exhibitor at the GCSAA Conference and Show for more than 60 years. They also established the Robert A. Moore Endowment Fund, in the name of Aquatrols’ late founder, with the GCSAA Foundation to support applied research with specific goals for increasing the effectiveness of applied water, fertilizers and pesticides to reduce the total requirements.  They are recognized at the Presidential Club level in the Foundation’s Cumulative Giving Program for donors that have contributed between $100,000 and $249,999 since 1987.

“We’re honored to elevate our partnership with GCSAA to the Silver level,” said Erick Koskinen, general manager of The Aquatrols Company. “At our core, The Aquatrols Company is about providing superintendents with the tools they need to be successful. By strengthening our relationship with the GCSAA, we are reaffirming our commitment to the men and women who make this industry thrive.” 

GCSAA’s Partner Recognition Program provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose from Platinum, Gold or Silver levels as a means to achieve marketing objectives. Each level provides partners with unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the GCSAA Conference and Trade Show, GCM magazine, media communications, social media and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.

The program offers industry partners strategic, diverse and ongoing communication with members. The association’s primary communications vehicles are the most read in the industry and are considered the cornerstone of marketing activities by the industry. Additional program features desired by companies in their marketing mix are maximizing year-round visibility, securing proprietary options, and engaging in philanthropy in a strategic manner by supporting the GCSAA Foundation.