Lawrence, Kan. (Jan. 13, 2026) – John Deere, longtime sponsor of the annual Collegiate Turf Bowl conducted by the Golf Course Superintendents Association of America (GCSAA), has significantly increased the prize money going to the top 10 teams. The total prize purse will increase in 2026 from $10,000 to $78,000.

The GCSAA Collegiate Turf Bowl, now in its 32^nd year, brings together teams of students from colleges across the U.S. and Canada to test their knowledge in areas of turfgrass identification, pest and disease management, equipment and the business aspects of golf course management.

John Deere has been the sponsor of the Turf Bowl since 2010 and has been vital in the growth of the event over the last 16 years.

With John Deere’s additional support, the prize money amounts are now:

• 1st place - $15,000 (increased from $4,000)
• 2nd place - $12,000 (increased from $2,000)
• 3rd place - $10,000 (increased from $1,000)
• 4th place - $8,000 (increased from $800)
• 5th place - $7,000 (increased from $700)
• 6th place - $6,000 (increased from $300)
• 7th – 10th place - $5,000 (increased from $300)

   

  “Each year, we look forward to the Turf Bowl and seeing the passion these students have for the industry,” said John Deere Director, Global Golf and Sports Turf, Manny Gan.  “They are the future of our industry, and we are committed to supporting them as they continue to grow. Through our ongoing collaboration with GCSAA, we’re honored to empower future superintendents and golf professionals by equipping them with the knowledge and skills needed as they embark on successful careers in the golf industry.  This announcement continues to drive the commitment we have to continue to grow the industry through the next generation.”

  The 2026 GCSAA Collegiate Turf Bowl will be held Feb. 4 during the GCSAA Conference and Show (CTS) in Orlando, which will feature the celebration of GCSAA’s Centennial. Winners will be announced on Feb. 5 during the CTS Closing Session, which is presented in partnership with John Deere.

  “The Turf Bowl provides a vital opportunity for the leaders of tomorrow to demonstrate their knowledge and skills, and John Deere’s partnership has played a huge role in our ability to offer this chance for future golf course management professionals to showcase their talents,” GCSAA CEO Rhett Evans said. “John Deere’s increased support continues a long history of dedication to backing education and learning opportunities that help advance the profession. We are grateful for their generosity in increasing the reward for the Turf Bowl winners.”

  To learn more about the Turf Bowl, visit gcsaaconference.com/events/turf-bowl.