85 delegates representing 90 chapters took part

Delegates from GCSAA's affiliated chapters gathered Oct. 24-25 in Kansas City and GCSAA headquarters in Lawrence, Kan., to discuss initiatives, provide insight on moving the association forward and meet candidates for the 2024 GCSAA Board.

On the first day, GCSAA President Kevin P. Breen, CGCS, reflected on his two years at the helm of the association and shared the positive direction GCSAA is headed in. CEO Rhett Evans spoke about GCSAA's "Relentless Focus" on serving its members and meeting the challenges they face. He also gave delegates an update on GCSAA's solid financial standing and continued membership growth, which is now more than 20,000. Delegates were encouraged to not only share information with their peers in their chapters, but to be leaders through engagement such as serving as Grassroots Ambassadors and completing their facility BMP manual.

Delegates were also asked to champion participation in Rounds 4 Research. After a record-setting year in 2023, the goals and strategies for 2024 were shared, including new ways to promote the program through state/regional golf associations and working with local PGA sections.

Chava McKeel, director, government affairs, gave an update on GCSAA's advocacy efforts on the key issues impacting the golf industry, including recent changes to the Endangered Species Act (ESA), labor programs and the OSHA Heat Stress Standard. She also discussed the importance of the Grassroots Ambassador Program and recognized ambassadors who were in attendance and their recent engagement with members of Congress. She reminded delegates that there is no longer a restriction on the number of ambassadors per congressional district, and encouraged them to be ambassadors. She also shared the importance of building strategic partnerships, completing facility BMPs and donating to the GCSAAPAC.

The day wrapped up with a preview of the GCSAA Conference and Trade Show and GCSAA Golf Championships coming to Phoenix in January. Ed Several, chief marketing officer, gave an overview of the week, including the Interactive Facility Tours and the new Sustainability Showcase. He shared that both sales of exhibit space and registrations are running ahead of the 2023 numbers.

On day two, delegates were welcomed to GCSAA headquarters in Lawrence and provided with updates on various programs and initiatives. Mark Johnson, director of environmental programs stressed the need for facility BMP manuals and how they are essential in showcasing superintendents' commitment to sustainability.

Next, Leann Cooper, senior manager, First Green and workforce development, gave an overview of the GCSAA's increased focus on First Green and other programs that introduce individuals to the golf industry to help combat the labor challenges so many facilities face.

Delegates also received an update from the Centennial Committee, which will help steer the celebration of GCSAA's 100th anniversary in 2026.