Old Tom Morris asks golfers to “Thank a superintendent” in promotional campaign

by Mar 20, 2017 | Sarah Huerter
Watch the latest commercial in GCSAA's popular "Thank a Superintendent" campaign. See the forefather of today's superintendents, Old Tom Morris, explain their vital role to the game.

Legendary greenkeeper of St Andrews in Scotland stars in the newest Golf Channel commercial series.

Lawrence, Kan. (March 21, 2017) – Legendary greenkeeper and four-time Open champion Tom Morris will join top players and celebrities in a 2017 advertising campaign to promote the work of golf course superintendents. David Joy of Scotland plays the role of Morris, who is considered the father of modern greenkeeping and cared for the historic St Andrews course for more than 40 years, until his death in 1908.

The tagline, “If you love golf like I do, then thank a golf course superintendent,” will continue to be used in these television and radio commercials, as well as 2017 print and online advertising by the Golf Course Superintendents Association of America (GCSAA).

“It is rewarding to know that superintendents are held in high esteem,” said Rhett Evans, GCSAA chief executive officer. “When influential people say, ‘If you love golf like I do, thank a golf course superintendent,’ it makes our members around the world feel appreciated and proud of the role they play in providing excellent playing conditions for this great game.”

Thirty-second commercials will again air on the Golf Channel from March through September. In addition, radio, print and online advertising will run in numerous markets across the country, including at the local and regional levels where national advertising will be co-branded to support nearly 100 chapter associations.

The new commercial shows Morris at his home course of St Andrews, encouraging golfers to “doff your cap and thank a golf course superintendent.” The spot will run in tandem with an additional commercial featuring some of the best professional golfers, like Jason Day, Rory McIlroy, Jordan Spieth, Michelle Wie and Jack Nicklaus, also urging golfers to thank a superintendent.

“Golf course superintendents are widely recognized for skillfully managing the biggest asset of any golf facility – the golf course. But when the top players in the game support the work we do, and we can playfully pay homage to Morris’ contributions, it makes me boastfully proud to be a golf course superintendent for the past 30 years,” said Bill H. Maynard, GCSAA president and a certified golf course superintendent at The Country Club of St. Albans in St. Albans, Mo.

About GCSAA and the EIFG
The Golf Course Superintendents Association of America (GCSAA) is a leading golf organization in the United States. Its focus is on golf course management, and since 1926 GCSAA has been the top professional association for the men and women who manage golf courses in the U.S. and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to nearly 18,000 members in more than 78 countries. The association’s mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. Visit GCSAA at www.gcsaa.org or find us on Facebook or Twitter.

The Environmental Institute for Golf is the philanthropic organization of the GCSAA. Its mission is to foster sustainability through research, awareness, education, programs and scholarships for the benefit of golf course management professionals, golf facilities and the game. Visit EIFG at www.eifg.org. or find us on Facebook or Twitter.